Services
Synaptic
Systems offers a variety of services aimed at helping
you get your company on track or back on track as the
case may be. In essence, we offer management and sales
strategy consulting to you. What does that mean?
Ask
yourself the following questions. If you can't answer
them, we can help.
What is your value proposition?
If what you offer is a service, you should be able to
explain how you do what you do and how that separates
you from your competition. If product development is
your business, then you need to explain why your product
is superior or perhaps unique and what benefits it
presents to its intended users. Can you strongly
articulate what differentiates you from your
competition?
What is your vision?
What does your company do and what does it plan to
achieve? Where is it going? Can you in a few sentences explain to your
customer exactly what your company's goals are? This is
your vision statement.
What is your mission?
Your mission statement should clearly define how you do
what you do. You may also want to answer why you do what
you do. While this is not essential to your vision or
mission statements, I believe that it is a very
important question to answer both to your customers and
to yourself. It can serve to keep you passionate about
your business.
Do you have an elevator pitch?
You just stepped into an elevator with the president of
a company that you would love to do business with. Can
you articulate in a few sentences what you do and how
you do it in such a way that you present an option that
your potential client can’t ignore? An option based on
your value proposition and your vision statement.
Do you
have a sales
strategy
Do you have a well thought out sales strategy? Have your
trained your sales staff on your product or service such
that they can also speak to your value proposition? Do
they have the tools and the marketing collaterals they
need to be effective? Is your compensation plan fair and
motivating to your reps? Does it reward for
overachievement but save your company harmless from huge
payouts? Are you leveraging your successes into new
sales?
Go to questions page 2
|
